What could be an interesting topic for a bachelor's thesis in a finance/marketing/computer science field?
Hi everyone! I would like to write my bachelor's thesis on a topic that's currently relevant in the sphere of finance, marketing or computer science (or if it's possible a topic concerning all the three fields of interest). Those fields are the same upon which my bachelor is based (Bachelor of Science in Economics, Management and Computer Science).
I've some broad ideas about the topics, for example: the link between brand equity and financial performance; the effects of aggressive marketing on financial markets; the new generation of traders (covid has increase the number of retail investors with no previous experience); machine learning applied to behavioral finance (I really enjoy those last two topics but have no idea on how to connect them).
Obviously any kind of suggestions, regarding new topic (broad or specific) or the development of cited ones would be greatly appreciated.
Many thanks for this question. A research work on the Stock Market should be appropriate. You can do a a comparative analysis of the Stock Market in your country with another country and on the basis of that make intuitive judgments.
Instituto Tecnológico de Estudios Superiores de Occidente
La macroeconomía es la base para que el mundo funcione y algunos países tienen estrategias financieras que les han permitido crecer a nivel mundial, la mercadotecnia y la informática son medios importantes que contribuyen en los mercados internacionales. Podrias hacer un estudio y escoger algún país en donde estos 3 grandes saberes se conjuntan y han dado excelentes resultados. Puedes buscas asesores externos que te dirijan la tesis y que te ayuden a concretar un tema mas objetivo y centrado ........
We are living in a world dramatically affected by Covid, its impact on financial markets will be a conversation many scholars will be pondering for many years to come. I suggest looking at a specific fiancial sector that was or was not affected and why.
You can also focus on FinTechs as new market players and survey how they disrupt traditional banking. If you like to combine it with marketing you can write for example on the role of FinTech in delivering value for customers.
That would be a topic paper - a thesis is the capstone for a literary Masters Program and the dissertation is for a doctoral program - those are reserved words that hold a special meaning for those particular programs. Since financial data are generally considered to be asymmetric, you might consider the pitfalls of marketing using such financial data in computer matrices associated with big data. That should serve all three fields.
Marketing and finance fields are attracting researchers to conduct studies that blend both disciplines., Recently, behavioral science was added to the admixture so as to understand the attitude of a human being towards marketing activities and their effect on his/her financial decision-making process, leading to a different field of studies referre...
This article poses the question whether the insights of behavioural research in finance could inform use of the macroprudential toolkit to be employed in order to counter risk to the financial system and promote stability with in financial markets. It concludes that our understanding of the interplay between micro behaviours in financial markets an...