15 Best Sales Certification & Courses [2021 DECEMBER] [UPDATED]

best sales training course class certification lessons online

Sales is one of the most demanding skills, especially for individuals involved in selling products and services. If you’re also struggling to grow your career in sales, we can help you in your quest. At Digital Defynd, we provide individuals with a list of some of the Best Sales Certification Courses, Classes, Tutorials, Training, and Specialization programs available online. It comprises both free and paid courses to help you learn at ease. Also, the programs are ideal for beginners, intermediates, as well as experts.


15 Best + Free Sales Certifications & Courses Online [2021 DECEMBER] [UPDATED]

1. Mastering Sales: A Toolkit for Success (Kellogg School of Management)

This practical program is intended for individuals who want to master sales via knowledge, skills, and discipline; this program is an excellent option for you. Taking up this productive syllabus will enable you to learn established tactics for being an operational sales executive, based on our research at the Kellogg Sales Institute. It is ideally designed for sales managers, entrepreneurs, business leaders, and professionals who want to make a parallel career shift into sales from any another functional role. The program comprises five live sessions with Craig Wortmann, 30+ tools for your sales kit, peer learning, and feedback. Moreover, you’ll get dedicated program support from a team of experts throughout the classes.  You may like to check our take on the Best Kellogg Executive Education Programs.


Key USPs – 

– Practice with more than 30 different tools to build an individual sales toolkit that will help you at every stage of your sales process

– Gain knowledge about the practices for recruiting, training, building, and managing high performing teams

– Learn how to determine a target population with focusing filters, draft competitive talking points, and excess less time due to lack of preparation

– Understand how telling the right story at the right time to increase your positive impact, deepen your influence by connecting to people’s emotions


Duration: 10 weeks

Rating: 4.6 out of 5

You can Sign up Here



2. Kellogg Sales School: Professional Certificate in Sales (Kellogg School of Management)

This online sales specialization is organized in association with Northwestern University to help you accelerate your sales career. Joining this knowledgeable journey will allow you to learn the sales process from scratch with proven techniques to improve conversions and customer relationships. The program instructor, Craig Wortman, is an experienced faculty member at Kellogg School of Management who will share his academic experience and practical knowledge during the program. This program is highly suitable for entry-level sales professionals, sales executives, and business development professionals to help them grow their small venture. Upon finishing the specialization, you’ll receive a professional certificate to share with your resume, LinkedIn profile, and employers.


Key USPs –

– Gain a solid understanding of the sales field and accelerate your sales career by learning the sales process from scratch

– Learn to build a personal sales toolkit to support your performance as a seller and your unique professional brand

– Generate your personal preparation and practice process to get a signature selling approach at every step of your journey

– Work with 50-tool personal sales toolkit, interactive application exercises, discussion boards, and case studies

– Implement your skills practically to a capstone project included at the end of the course


Duration: 5 months, 15-20 hours/week

Rating: 4.6 out of 5

You can Sign up Here



3. The Art of Sales: Mastering the Selling Process Specialization by Northwestern (Coursera)

If you want to learn how to close more deals and improve your sales team performance, this specialization from Northwestern University is an excellent choice. Joining this specialization program will help you make more effective and efficient decisions while pursuing your sales goals. This specialization consists of four practical courses, including Customer Segmentation and Prospecting, Connecting with Sales Prospects, Sales Pitch and Closing, and Building a Toolkit for your Sales Process. The curriculum is included with an applied learning project that will enable you to create several sales necessary tools that are essential to become a high-performer in sales.


Key USPs – 

– An ideal program designed to learn the ABCD of sales with the practical implementation of strategies in real-world scenarios

– Learn how to stand out in the crowd, attract customers, and build support for your initiatives within your company

– Attain several critical skills and disciplines that can accelerate your success with your small or large company

– Be able to give great presentations with a dashing style and self-confidence while learning how to ask the looming closing questions

– Learn to build a sales toolkit after reviewing the insights gained from the barter experiment


Duration: 4 months, 3 hours/week

Rating: 4.8 out of 5

You can Sign up Here



4. Successful Negotiation: Essential Strategies and Skills by University of Michigan (Coursera)

Offered in association with the University of Michigan, this comprehensive program will help you learn about the four steps of a successful negotiation. You will learn how to plan your negotiation strategy, use critical tactics for success, create a contract, and evaluate your negotiation strategy. The curriculum covers some of the essential topics on negotiation, including planning your strategy, using key tactics for success, creating a contract, and evaluating your strategy. After completing each session, you’ll get to work with graded assignments, quizzes, practical exercises, and other real-life examples to improve your overall learning experience. Moreover, you’ll get dedicated support from experts throughout the classes. Have a look at our compilation of Best Negotiation Executive Programs.


Key USPs – 

– Learn and practice the strategies and skills to become a successful negotiator in your business transactions and personal life

– Understand how to complete a negotiation analysis to set up for success while focusing on the planning for a negotiation

– Watch interactive videos that include questions to test your understanding of negotiation strategy and skills

– Included with several free negotiation planning tools that offer a better perspective of negotiating with customers and partners

– Reward yourself with a professional certificate to showcase your skills and improve your resume


Duration: 17 hours

Rating: 4.8 out of 5

You can Sign up Here


Review: This was a great course with an instructor that was very articulate. I would recommend this course to anyone no matter the reason, business or personal. It was easy to follow and the content flowed. – MD



5. Mastering Negotiation and Influence (MIT Executive Education)

MIT Management Executive Education1Prepared by skilled professionals of MIT Executive Education, this comprehensive prospectus is organized to help you achieve practical negotiation skills while analyzing your strengths and weaknesses. In these practical sessions, you’ll learn how to negotiate successfully with accessible communication while gaining competitive advantage of achieving business objectives. It comprises multiple learning modules to help you cover various topics like distributive bargaining, gender, norms around culture and ethics, psychological barriers, etc. Moreover, you’ll develop a solid understanding of ZOPA, focal points, BATNAs, standard errors, reservation price, and various kinds of NO used by professional negotiators during the classes. You’ll earn a professional badge of achievement on accomplishing the entire syllabus. Check out our curation of Best Sales Executive Programs.


Key USPs – 

– Learn about top negotiation skills to understand, design, and achieve the business objectives in numerous contexts with effective communication

– Know about the alterations between compatible, distributive, and integrative issues with employment negotiations

– Work through nine negotiation simulations, capstone projects, hands-on exercises, and cases studies to improve your learning experience

– Learn to determine strategies for a multi-party negotiation while comprehending how to evaluate psychological barriers in negotiations

– Be a part of the discussion forums to interact with other students and the instructors directly


Duration: 10 weeks, 4-6 hours/week

Rating: 4.5 out of 5

You can Sign up Here


Review: The course was great! I think that the practical exercises helped me a lot to consciously know myself in different bargaining situations. Now, I have the tools to overcome and reframe stressful situations and adequately prepare for negotiating. – Lucio Arcila



6. Sales Training for High Performing Teams Specialization by HubSpot (Coursera)

If you want to accelerate your career in the sales field, this comprehensive program can provide you everything you need. Created in partnership with HubSpot, this practical specialization will help you cover every methodology required to make your sales career effective. You’ll learn about the inbound sales methodology, which is widely used by sales professionals. It comprises four learning modules that focus on specific areas like Sales Training, Sales Team Management, and Inbound Business Strategy. During the video sessions, you’ll interact with HubSpot executives and leaders, including the Co-founders and VP of HubSpot Academy, who will share their journey with you. Don’t forget to check our list of Best Digital Marketing Executive Programs.


Key USPs – 

– A fundamental specialization program designed to help you incorporate effective strategies in your sales career

– Know about the difference between active and passive buyers while understanding how to build relationships and gain their attention

– Learn to prospect for new business, qualify for high-quality prospects, book meetings with decision-makers, and close a deal effectively

– Learn to identify your target market, create a scalable sales process, and develop onboarding programs to grow your sales team

– Included with different tactics, graded assignments, quizzes, practice exams, and other study material


Duration: 3 months, 4 hours/week

Rating: 4.7 out of 5

You can Sign up Here



7. Introduction to Negotiation: A Strategic Playbook by Yale University (Coursera)

Designed by Yale University professionals, this practical program can help you become a better negotiator. It will provide you with a learning framework focused on teaching you how to make principled arguments to persuade others while analyzing and shaping negotiations. You’ll get multiple opportunities to negotiate with other students by using case studies based on common situations in business and life. The curriculum is equipped with high-quality video lectures, graded quizzes, assignments, practical exams, and other projects to provide a better learning experience. After concluding the program, you’ll be familiar with all the negotiation skills required to grow your sales career in any domain.


Key USPs – 

– An ideal course designed by Yale University professionals to help you see beneath the surface of apparent conflicts while uncovering the underlying interests

– Get continuous feedback on your performance from instructors and compare your performance with others

– Included with various business cases to provide you a setting to discuss a wide-ranging set of topics, such as preparing for a negotiation, making ultimatums, etc.

– Cover advanced topics like negotiating when you have no power, the role of gender differences in negotiation, and haggling over email


Duration: 31 hours

Rating: 4.9 out of 5

You can Sign up Here


Review: Professor Nalebuff does an excellent job of keeping the student engaged through his own examples of negotiations as well as guest speakers. I’ve learned so much from the Intro course to use at work. – MC



8. The Certified Professional Sales Person Program (National Association of Sales Professionals)

Individuals interested in increasing their products/services sales and make a lasting impression on their customers can learn a lot from this curriculum. Prepared by the National Association of Sales, this program will help you change your way of approaching sales and communicating one-to-one, in a group, in a meeting, in every way possible. It is ideally designed for sales professionals, business owners, CEOs, and individuals interested in making a career in sales. During this long weekend learning curriculum, you’ll learn practical strategies, daily conditioning, and effective behavioral training to help you achieve lasting success. After concluding the syllabus, you’ll be able to integrate today’s buyers’ new social and emotional needs into your sales process. Have a look at our compilation of Best Personal Development Executive Education Programs.


Key USPs – 

– Learn how to move your clients via the stages of the buyer’s journey with ease while learning practical sales strategies

– Learn how to create specific habits that fuel success in today’s sales environment with modern sales approaches

– Know about little-known techniques revealed from 20 years of modeling, interviewing, and training the top 1 percent of salespeople in the world

– Understand how to expertly negotiate the modern sale and guide your prospects via the buying process


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here



9. Inbound Sales Course: Get Certified in Inbound Sales (HubSpot)

HubSpot is one of the leading e-learning platforms that offers multiple courses and training on sales. This inbound sales course is also one of the top-rated courses that will help you learn the basics of an inbound approach to sales. It is ideally designed for individual sales representatives who need actionable tips for their next call or meeting. It consists of five learning modules that focus on specific sales areas, such as Inbound Sales Fundamentals, Earning the Attention of Today’s Empowered Buyers, Understanding the Buyer’s Context, and Delivering Sales Presentations. After concluding the curriculum, you’ll have a solid understanding of inbound sales strategies to grow your career.


Key USPs –

– A simple yet effective curriculum designed to help you gain fundamental knowledge about inbound sales

– Learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward

– Learn how to connect with and earn the attention of your most promising leads while running sales calls and presentations that drive results

– Cover the best practices for creating sales presentations that answer your prospects’ questions and motivate them to move forward with buying


Duration: 2-3 hours

Rating: 4.4 out of 5

You can Sign up Here



10. Sales Certification (Sandler)

Intended for sales professionals and executives who want to grow their sales with unique strategies, this curriculum will provide you everything you need to become a professional sales executive. Offered by Sandler Training Institute, this effective curriculum will take you through a step-by-step process to learn the core tactics of sales. You’ll get awareness and knowledge about the aspects of sales in a company, enterprise, or industry while having an understating of sales concepts. The curriculum is covered with unique cases studies, practical sessions, quizzes, and graded assignments at the end of each session to help you test your knowledge. After finishing the program, you’ll be able to sustain the behavior required to manage sales in your organization.


Key USPs – 

– Learn how to use a common language to articulate the attitudes, behaviors, and techniques required for success

– Teach your team to apply newfound concepts on the job while understanding the various stages of pitching to a customer

– Build a behavioral and training plan to reinforce new strategies and transform them into practical skills that can be called upon at any time

– Gain knowledge of sustainable skills like consistent behavior, congruent attitudes, and perfection of techniques


Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here



11. Sales Training: Building Your Sales Career by HubSpot (Coursera)

This is another excellent sales course organized in collaboration with HubSpot Academy to help you build a successful career. Enrolling in this subjective curriculum will provide you with a valuable perspective on your sales career while teaching you how to manage your job, salespeople, and your team. It is categorized into two learning sessions that focus on two specific areas, including building a sales career and selling with a consultative mindset. The course instructor, Kyle Jepson, is an inbound sales professor at the HubSpot Academy who will share his experience throughout the classes to help you understand how to work in a sales profile.


Key USPs – 

– Get introduced to the basic principles of sales and learn what it takes to be successful in sales

– Cover the inbound sales methodology with a practical framework used by thousands of sales professionals to get started in sales

– Know about the difference between active and passive buyers and how to build relationships and earn their attention

– Understand how to notice a buyer’s context and why it is critical to provide the desired solution for their satisfaction

– Gain all the fundamental knowledge with live examples, real-world case studies, and rich learning content


Duration: 10 hours

Rating: 4.7 out of 5

You can Sign up Here


Review: This course has been as useful as it can get as I have just started my first job in sales. It has changed my perspective on sales and on how I should approach any prospect in the future. – MN



 12. Sales Growth (eCornell)

This professional certification program from eCornell is designed to help you gain the required skills for building an actionable roadmap for driving sales growth. Taking part in this program will help you learn how to conduct micro-market analysis to find hidden and unique opportunities, discover strategies for streamlining your go-to-market process, and more. The curriculum is based on the book Sales Growth: Five Proven Strategies from the World’s Sales Leaders authored by sales experts at McKinsey & Company. Moreover, you’ll get to study from the comfort of your home with access to all the learning content on your device, including graded assignments, quizzes, practice exams, and other study material.


Key USPs – 

– A perfect prospectus developed to help you gain adequate knowledge about sales fundamentals and strategies

– Learn how to determine and capture sales opportunities with the highest growth potential while managing your sales funnel

– Learn how to prioritize your accounts, align your efforts with the highest-value opportunities, and maximize your time spent selling

– Know about the life cycle of your customer relationships to dictate your success, conduct a compelling sales call, and drive value to your business


Duration: 2 weeks

Rating: 4.4 out of 5

You can Sign up Here



13. Sales Machine: The Sales Training B2B Master Course (Udemy)

If you are looking forward to understanding the proven sales methodology to generate sales then this program will come in handy. Throughout the course, you will learn to master tonality, body language, handling rejections, pitching products, and more. The lessons also show you how to be authentic while selling the product and connecting with the customers without sounding ‘salesy’. By the end of the journey, you will gain the confidence to put the concepts to use in real-life scenarios.


Key USPs-

– The lectures cover each concept at a perfect pace in an elaborate manner.

– Well-designed and easy-to-understand materials along with real-life examples.

– Analyze the techniques to successfully evaluate business deals and incorporate them into your methods.

– Learn about the dos and don’ts when interacting with the clients.

– The instructor helps you to overcome your queries and shares his ideas which will help you to gain a better footing.

– Attempt the assignments to measure your grasp on the topics covered.

– 27 Lectures + 9 Downloadable Resources + Full Lifetime Access


Duration: 2.5 hours

Rating: 4.6 out of 5

You can Sign up Here


Review : First of all stunning HD quality on this course, instructor is professional yet engaging and is speaking real sales strategies. I’m in sales for years and he has a clear perspective on the process of getting the client and closing the deal. I’m taking this course because I am always interested in what others know in case I can better improve my techniques or add to them. You’re never to smart to learn and this course is great. -Rhonda Holt



14. Sales Training: Practical Sales Techniques (Udemy)

This course talks about everything relevant to sales starting from preparation, planning, relationship building, object handling techniques and closing the deals. In short, you will learn to master body language and rapport to build relationships and most importantly learn the selling process. The best part is that no equipment or experience is required to enroll in this program.


Key USPs –

– Plan your toolkit and learn to handle objections and hidden excuses.

– Organize your sales by creating a foolproof efficient system.

– The classes are conducted by a renowned expert in this field.

– Plenty of quizzes, exercises, readings are available to brush up the topics covered in the lectures.

– Practice simple tricks and phrases to get a brilliant closing price and stay ahead in this competitive scenario.

– 30 Lectures+ 11 Downloadable Resources + Full Lifetime Access

– The study material and videos are available on this e-learning platform at a nominal price.


Duration: 2 hours

Rating: 4.5 out of 5

You can Sign up Here


Review : This course is great, has more information than I thought, and extremely easy to understand and easy to apply to my job! Great Corse for Beginner in Selling! Highly Recommended for everyone! Don’t wait! Buy it and learn now -Will Tran



15. Free Sales Training Courses Online (LinkedIn Learning)

In these tutorials, you will get a thorough understanding of how to be an effective sales professional. With over 1200 trainings you will get the opportunity to explore the various frameworks, methodologies, presentation ideas, negotiation skills, and more. If you are new to this field and are wondering how to get started then there are lessons dedicated to helping you to take the first step and build a solid foundation. There are advanced-level topics like pipeline management, crafting the pitch with competitive differentiation, forecasting for individuals who already possess the basic or intermediate level skills.


Key USPs-

– The videos talk about every possible aspect such as job prospects, growth opportunities, networking, field sales and more.

– The initial lessons include a detailed explanation of how to deal with the exercises and an overview of the training material.

– Exercises can be accessed online and are available for download as well.

– The routine of the classes are flexible and can be taken as and when convenient.

– Get hands-on and finish the assignments to understand how much of the topics covered are clear to you.

– The training is divided into sections along with relevant chapter quizzes.

– The complete lessons and resources are available for free after the first month of enrolling.


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here 



16. Business Development & B2B Sales for Startups-Sales Valley (Udemy)

Quality products are indeed very important to keep a business up and running but so are the business relationships and sales generation. So if you own or work for a startup and want to gain knowledge about the secret to flourishing then this tutorial has got the solution for you. Primarily aimed at startups and small-scale businesses, the lessons will show you how to maximize efficiency, get a meeting with potential clients, pitch ideas, close deals and successfully scale your business. So if you are serious about scaling up to the next step then you don’t have to hesitate anymore.


Key USPs-

– Learn to draft professional emails that guarantee to get responses.

– Explore the techniques to build your own lead generation machine to get consistent leads every month.

– Find an infinite amount of companies and people that will be a great fit for your product or service.

– Study materials, references, and suggestions are provided to supplement the video lectures.

– Complete the assessments and assignments to strengthen your knowledge and finish the program.

– 4 Lectures + 15 Downloadable Resources + Full Lifetime Access


Duration: 6 hours

Rating: 4.5 out of 5

You can Sign up Here 


Review : Patrick is extremely informative. I have a Market Development Representative interview later this week and I feel like some of the content from this course will put me leagues ahead of where I would have been otherwise. -Daniel Warner



16. Sales training for High Performing Team Specialization (Coursera)

The right foot forward in matters of business and sales is a crucial factor for a successful company. The courses cover each topic with a gradual increase in complexity, starting from the foundational topics to mastering sales to executing an overall business strategy. The good thing about this specialization is that it can be taken by anyone irrespective of their expertise level or profile in this field. Work with a human-centric approach and learn efficient techniques so as to make the most of the classes.


Key USPs-

– Cover the theoretical principles before moving on to the practical classes and implementations.

– Apply the methodologies on real-life like scenarios and understand the implications of your decisions.

– The interactive lectures make the classes much more intriguing and clear.

– Lots of assignments and assessments to practice the concepts covered in the lectures.

Explore business strategies, learn about sales team management, and understand the job prospects in this field.

– Pass all the graded examinations to earn the certification.


Duration: 2 months, 6 hours per week

Rating: 4.8 out of 5

You can Sign up Here 


So these were the Best +Free Sales Tutorial, Class, Course, Training & Certification available online for 2021. Hope you found what you were looking for. Wish you a Happy Learning!