15 Best + Free Digital Marketing Certifications [2021 DECEMBER] [UPDATED]

Our team of 50+ global digital marketing experts has done in-depth research to come up with this list of 15 Best Free Digital Marketing Certifications available online for 2021. More than 55,000 students have already benefited from these free courses, training, and classes. In case you are looking at courses beyond digital marketing, do check out our compilation of Best Free Certification Courses as well as Best Free Online Courses.


10 Free Digital Marketing Courses & Certifications Online [2021 DECEMBER] [UPDATED]

1. Learn Digital Marketing from Google (Digital Garage)

Google is one of the incredible platforms that can help you learn digital marketing with real-world examples. It provides you with a variety of digital marketing courses, all of which are designed keeping end-user requirements in mind. For instance, if you are a beginner to digital marketing, then you can begin with the fundamental concepts of digital marketing that will help you build basic knowledge for the field. After completing the basics, you can move on to advanced concepts to expand your skills in various marketing fields, such as social media marketing, PPC, content marketing, and many more. Moreover, Google also provides a professional certificate of completion after clearing the certification exams. You may also be interested in checking out the Best Facebook Marketing Courses.


Key USPs –

– Discover a wide range of digital marketing courses that are designed to help you grow your business or jump-start your career

– Learn how to run your business online successfully while attracting valuable and new customers to your site

– Be able to advertise your business online successfully with online advertisement and social media campaign

– Flexibility to study from your home ground with access to the course content on any device at any time

– Most of the paths are absolutely free to enroll without involving any hidden costs and charges


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here


2. Free Google Digital Marketing Certificates



3. Top Free Digital Marketing Courses (Udemy)

Udemy is another valuable platform that offers multiple digital marketing courses and tutorials to help individuals get equipped with the latest trends and technologies in the field. These courses are created by some of the best instructors of Udemy, who has been working in the industry for more than 15 years. During the course, they will help you resolve your queries related to course content. Amongst the list, some of the top-rated courses are The Complete Digital Marketing Course, Digital Marketing Masterclass, Digital Marketing Associate certification course, and many more. Upon successful completion of each session, you will get a certificate of completion from Udemy. You may also be interested in checking out the Best Digital Marketing Courses Online.


Key USPs –

– Learn from a wide variety of courses and tutorials that will equip you with the latest topics of digital marketing

– Get access to free digital marketing lessons, which include what messenger marketing is, checking speed and mobile-friendliness, how to create your academy for Ads account, and many more

– Cover a variety of topics during the courses, such as social media marketing, PPC, influencer marketing, running an online Ad campaign, etc.

– Gain various skills with the curriculum, such as marketing management, internet marketing, Google Ads, advertising strategy, entrepreneurship fundamentals, and many more


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here



4. Free Digital Marketing Certification (100% FREE) (DigitalDefynd)

We are rewarding all learners with an absolutely free certificate for digital marketing. All you need to do to claim the certificate is to finish any course on digital marketing, anywhere on the planet. Yes, that’s right – any digital marketing course, that you finish anywhere, will earn you a Digital Marketing Certificate from our side. All this regardless of whether you choose a course using our platform or not.


Key USPs –

– An absolutely free digital marketing certificate – no payment, no credit card, no fee at all

– Anybody who finishes any digital marketing course on any learning platform is eligible

– Whether the institute you completed the course from gave you a certificate or not, you are eligible

– Whether it was a free course or a paid course, we will still offer you the certificate


Rating: 4.6 out of 5

You can Sign up Here



5. Digital Marketing Courses (Coursera)

Individuals who are interested in learning digital marketing from well-reputed universities and institutions can take help from this list of courses offered by Coursera. All the courses and tutorials on the list are created by top-rated universities around the world, such as The University of Illinois at Urbana-Champaign, University of California, National Research University Higher School of Economics, and many more. Besides, if you are interested in earning a degree or diploma in digital marketing, then Coursera offers specific programs for that. After successful completion of each course, you will also receive a professional certificate of completion from the respected university.


Key USPs –

– Choose from a wide variety of digital marketing courses, such as Social Media Marketing, Search Engine Optimization, Strategy of Content Marketing, and much more

– Learn from some of the best instructors in the world who are working with international universities and institutions

– Learn about the latest and trending digital marketing strategies that will help you understand how to make your products trending and gain high traffic on your business site

– Be a part of a specialization program, which includes multiple courses to help you learn and understand every aspect of digital marketing

– Get unceasing support from a team of experts to help you with your queries


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here



6. Free Digital Marketing Course (LinkedIn Learning)

While you may choose any of the digital marketing certifications from reputed organisations, this course is ideally meant for those who want to learn from the practical experience of practitioners over the years. A dedicated learning path has been created which includes courses around SEO, Google Analytics, Content Marketing, Lead Generation, Growth Hacking and much more. Being available on LinkedIn Learning (Lynda.com) means that the entire content is free to consume for 1 month, practically making the course free for you. You may want to check out some of the best Social Media Courses online.


Duration: 14 hours

You can Sign up Here



7. Digital Marketing Courses from Facebook (Facebook Blueprint)

Facebook Blueprint is another excellent platform that gives users access to various digital marketing courses for free. These courses are designed keeping the business requirements in mind so that every individual can quickly learn how digital marketing is beneficial for their business. During the courses, you can also enroll yourself in multiple short video descriptions, such as Business Manager, Getting started with Facebook, Using Facebook Groups to Engage your audience and many more. The courses are created by professional marketers, who have years of experience in this field. Also, on completing the courses with given assignments and exams, you will get a certificate of completion from Facebook.


Key USPs –

– Learn all the core concepts of marketing that can help you grow your business rapidly with less investment

– Gain adequate knowledge of online advertising with impactful courses, such as Brand safety across Facebook, Ad Auction and Delivery Overview, Campaign performance with Ads Manager, etc.

– Learn how to create Ads with best brand practices, how to create productive and frequency campaigns, and plan reach campaigns with campaign manager

– Be able to achieve scale with the Reach objective, boost your posts, build your brand with in-stream video ads


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here



8. Free Digital Marketing Classes (Skillshare)

If you want to enroll yourself in free digital marketing classes, then this list of courses offered by Skillshare might be the ideal choice for you. Here, you can choose from a variety of classes, such as The Complete Instagram Marketing Masterclass, Facebook Advertising Hacks, Tips, and Tricks, Digital Marketing for Writers, and many more. These classes are created by professional marketers who are working with some of the best digital marketing companies and institutions. During the course, you will be in direct touch with the instructors to resolve your queries related to every session. Also, you will get access to real-world examples, assignments, ad campaigns, and quizzes that are designed to help you improve your learning skills.


Key USPs –

– Get access to a variety of free courses and classes that will help you learn all the basic and advanced concepts of digital marketing

– Learn how to do remarketing on Google and Facebook Ads, how to save money with Facebook advertising hacks, tricks, and tips

– Be able to create beautiful Instagram stories, gain high traffic on your social handles, lead generation and B2B sales, and much more

– Liberty to learn from your own pace without any deadlines and restrictions


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here



9. FREE Course – Digital Advertising 101: How to Develop a Winning Online Advertising Strategy (HubSpot)

Advertisements in the 21st century are no longer what they used to be in the earlier days. With a customer-centric economy and a constantly evolving market overflowing with newer tools and trends, advertisers, digital marketers, and decision-makers need to keep an eye on what’s going on in the digital landscape. This free course by HubSpot Academy teaches the basics of digital advertising that will help you understand your customers better, thus allowing you to design winning strategies that lead to conversions. The short and easy-to-follow lessons also contain quizzes to help you get around the concepts quickly. You will earn a certification post the successful completion of all the modules, and it has global validity that helps enhance your profile. 


Key USPs – 

– Learn smart digital advertising to be with your customers throughout their buyers’ journey 

– Design strategies and campaigns that guarantee conversions and good return on investments 

– Analyze your marketplace and audience preferences to gauge advertisement performance for future references 

– Acquire certification from HubSpot Academy to showcase in your portfolio, thus exhibiting your expertise 


Duration: 3 Hours

Rating: 4.5  out of 5

You can Sign up Here



Best Digital Marketing Certifications [Paid]

10. Professional Certificate in Digital Marketing (Kellogg School of Management)

If you want to earn a certification in digital marketing, this is one of the most comprehensive material online. The classes focus on offering an overview of the area as well as building the in-demand skills. Commence by understanding customer requirements, creating content, planning optimized campaigns. You will also work on developing efficient and scalable strategies by utilizing feedback received across various platforms.


Key USPs-

– Learn about search engine based, content and email marketing

– Explore automation of tasks using the latest technologies

– Build your portfolio for prospective career opportunities

– Take a look at real-life examples drawn from industrial scenarios

– Get familiar with tools like Hootsuite, Google Analytics, HubSpot and more

– Complete the capstone project and other course requirements to earn the certification


Duration: 6 months, 15 to 20 hours per week

Rating: 4.6 out of 5

You can Sign up Here  



11. Digital Marketing Strategies (Kellogg School of Management)

This Executive Education program by the Kellog School of Management is meant specifically for managers and other professionals who want to hone their skills in the digital marketing domain while leading marketing teams and growing in their organization. Among other things, you will learn how to attract and influence customers, understand the expectations and requirements of customers, and optimize your business tactics accordingly. You may also want to take a look at the best Product Management Certification.


Key USPs-

– Learn all about the customer journey and content strategy

– Understand how to engage in brand storytelling in a digital world

– Comes with industry examples of companies like AT&T, FedEx and Google

– Get taught by globally renowned industry experts and trainers

– Put the theoretical classes to practice by working in a marketing transformation challenge.

– Earn a verified certificate at the completion of program


Duration: 2 months, 4 to 6 hours per week

Rating: 4.7 out of 5

You can Sign up Here


Review: This program has changed and evolved my perspectives about Digital Marketing. I learned that it goes beyond creating or managing content, ads or campaigns through digital and social channels. The best part of the program is when it integrated the knowledge about modern digital marketing with the trends in automation and technology. This will definitely ignite the curiosity to identify what and how our current practices can be enhanced, optimized and become innovative. – Ahmed Al Madi, Operations Development Manager



12. Post Graduate Certification Program in Digital Marketing (Purdue University)

Purdue UniversityPrepared in collaboration with Purdue University, this certification program will help you accelerate your digital marketing career. Joining this program will help you grasp a solid understanding of the latest tools, frameworks, strategies, and best practices in the field. You will learn how to create compelling digital marketing strategies and expertise with the most widely used digital marketing tools and channels. Moreover, you will work with real-life projects and virtual simulations that will provide you a better perspective and understanding of the digital marketing concepts. After the course conclusion, a professional certificate will be provided to you.


Key USPs –

– Gain the fundamental skills and insights required to become a successful digital marketer and generate a measurable impact on your company’s bottom line.

– Learn how to build and implement an advanced PPC strategy that can drive results for your business while gaining hands-on experience in managing paid marketing initiatives.

– Convert yourself into an industry-ready social media marketer via social media training that will help you master all aspects of social media marketing, such as strategy, influencer marketing, reputation management, etc.

– Learn from real-world case studies, articles, books, and simulation authored by Harvard Business School.


Duration: 6 months, 5-10 hours/week

Rating: 4.7 out of 5

You can Sign up Here


Review: I enjoyed this course so far! I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot! – Mia Schuck.



13. Marketing Analytics – Strategies to Optimize ROI (Berkeley Exec Ed)

Designed by industry professionals and experienced tutors, this practical program will help you gain the confidence to implement innovative marketing analytics initiatives in your organization. You’ll learn how to develop better models and algorithms to draw marketing insights. You’ll be gain specialization in marketing-related analytics applications, such as recommendation engines, ROI optimization, customer segmentation, and more. The program covers various learning modules that will help you cover multiple topics like predictive models for marketing analytics, personalized targeting, marketing experimentation, the strategic outlook in marketing analytics, etc. Upon finishing the program, you’ll be able to build a robust analytics team using actual success stories.


Key USPs – 

– Learn to leverage analytics and experimentation to gain a competitive advantage in marketing analytics

– Gain knowledge about the principles of marketing analytics and how to apply them in real-world via a fundamental marketing measurement

– Learn to utilize predictive modeling and the basics of modern business intelligence systems, and how to execute fundamental, predictive models

– Learn to use Big Data and how to apply marketing analytics for targeting and personalization with hands-on exercises and use cases

– Gain knowledge from real-world applications, graded quizzes, assignments, and case studies


Duration: 2 months, 4-6 hours/week

Rating: 4.3 out of 5

You can Sign up Here



14. Product Strategy (Kellogg School of Management)

One of the fastest-growing subsets of digital marketing is Product Marketing and Management. Companies are increasingly looking at hiring managers with a specialization in product marketing and this program from Northwestern | Kellog School of Management does justice in preparing you for those roles. Some of the topics covered in the program include strategizing, analyzing opportunities, defining requirements, designing business models, managing growth and partner ecosystem to name a few.


Key USPs-

– Learn all about the 360-degree product mindset

– Learn from the real-life experience of the instructor and avoid commonly made mistakes.

– Explore industry examples of different companies such as Apple, Uber, Microsoft and Cisco and more.

– Get trained from renowned industry experts who are well renowned globally

– Complete the program with over 80% marks to pass and earn the certification

– Your batchmates will include stalwarts from the domains of e-commerce, software, banking, consulting and more


Duration: 2 months, 4 to 6 hours per week

Rating: 4.7 out of 5

You can Sign up Here 


So that is our take on Best Digital Marketing Certifications and Courses available Online. Hope you enjoyed this piece of information. We have also lined up some more relevant information and courses for you, hope you find them useful too. Wish you Happy Learning!